Lightning Labels Blog

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    When you're working on new or revised labels for products in bottles or jars, it can be tempting to just think about the designs in terms of imagery, text and other two-dimensional features. However, to truly enhance your items' appeal to customers, you can also change the way the labels feel in their hands by selecting high-quality label materials.

    Satin cloth labels, ideal for use in the wine and spirits sector, are designed to provide a great tactile sensation that shows the classy and refined character of the products in question. If you select this option, it can help your offerings stand out from similar goods on store shelves, and potentially make those items more memorable to people choosing between several brands

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  • CBD product labels are one of the fastest-evolving kinds of product packaging, with new rules and regulations continuously changing the best practices facing brands, and a general lack of standardization existing between states. The Food and Drug Administration has released statements supporting the further exploration of CBD product approvals, but while that process is ongoing, producers and distributors have to pay close attention to the patchwork rules that exist today.

    The use of effective technology such as QR code labels may represent a way for companies to stay in compliance as the laws change around them.

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  • When you're designing labels for lip gloss products, whether launching a new line or creating a revamped look for existing items, it pays to select labels that fit the unique size and shape of the containers in question. Whether your brand uses clear bottles with square sides, narrow transparent tubes, or any other form factor, you can and should select custom lip gloss labels that present your logo and product information as succinctly and impactfully as possible.

    Making Lip Gloss Sparkle

    When shoppers pick up lip gloss, they want to clearly see the color of the product. This means your best bet for lip gloss label design may involve ample transparent sections, for a minimal look that lets the lip gloss itself be the star of the show.

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  • Die cutting is the process by which custom labels get their shape. Whether you want your products' labels to have a simple rectangular or oval shape, or to have a more exciting form, they are cut into shape by a metal "die" during production. This is a high-precision process, one that can yield great results, and when you take full advantage of die cutting's possibilities, you can receive packaging that truly enhances your items and makes them stand out on store shelves.

    What Goes into Die Cutting?

    Going from rolls of label materials to a finished set of die-cut labels requires special equipment, as well as artwork files that meet requirements.

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  • Customers have become more conscientious and careful when selecting products to buy in recent years. People are applying their personal priorities and values when they make their shopping lists. If your brand uses earth-friendly processes to make its items, you can take advantage of the trend toward green commerce.

    Marketing and promotion are critical when it comes to conscientious commerce. You should select eco-friendly product labels to reassure your customers that every element of your items, including the packaging, has been made with the environment in mind. Presenting a green image but not choosing sustainable label materials can create dissonant messaging.

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  • In the past few years, cannabidiol (CBD) has become one of the most in-demand ingredients for products such as supplements and foods. While interest in CBD has been steadily increasing, the regulatory picture around related items remains unclear. The recent Farm Bill opened the door to increased production of hemp derivatives including CBD, but the Food and Drug Administration has yet to issue exact rulings around the way these products should be packaged and labeled.

    If your company is invested in white-labeling CBD products and selling them under your own branding, you have to be aware of the ever-changing legal status of these goods, ready to oblige any new requirements from the FDA and in line with the latest general guidelines.

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  • Lightning Labels’ Head of Shipping and Receiving Dan Stevenson is always aiming for the summit, whether it’s climbing 14ers or getting on top of a mountain of responsibilities in the warehouse, shipping and receiving arenas.

    “When I started a year ago, 70 jobs to be shipped was a lot. My average now is 130,” says Dan. “I make sure everyone is doing the right jobs to ship out, including slitting, rewinding, die-cutting and printing.”

    With the rapid evolution of his department, Dan says he’s no longer the “shipping clerk.” Instead, he’s responsible for a growing staff and making sure that quality control is maintained by paying attention to detail, staying on the move and handling a diverse variety o

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  • When you're considering packaging strategies for your cannabidiol and hemp products, you need to give some extra thought and consideration to the evolving rules and regulations in this space. CBD label design is slightly more complex than for other types of therapeutic items.

    It pays to follow the following five guidelines, which will help ensure your items get to store shelves with suitable custom CBD labels.

    1. Verify How CBD Labeling is Regulated in Your State

    The Food And Drug Administration, which is at work on a more permanent CBD licensing and labeling rule set at the federal level, has acknowledged that state and local authorities hold differing positions on CBD regulations.

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  • The tubes that contain lip balm are unique packages in shape and size. Creating custom lip balm labels means working within these specific confines, including all necessary information while also adding appealing visual elements to attract customer attention.

    While the exact right approach for chapstick tube labels will depend on your brand's chosen imagery and style preferences, there are a few best practices that can guide you to an ideal result:

    Get More Space with Extended Content Labels

    Due to the diminutive size of each tube, chapstick labels leave you very little space to work with for design elements.

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  • Creating custom CBD product labels is one of the most challenging forms of product packaging design in today's marketplace, due to the lack of regulatory clarity around these products. While the Food and Drug Administration has committed to issuing more specific rulings on CBD label contents, the current state of the industry is a patchwork with significant uncertainty.

    When creating CBD product labels, there are a few best practices you should follow to ensure you're giving the correct disclosures and warnings to potential customers. You should keep a close eye on the news surrounding this industry, as each new announcement or ruling from the FDA has the potential to change the status quo.

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